Interpretation of the task
My interpretation of the task was to narrow down what Moodle is about, or rather my experience with Moodle. This, however, was a rather negative and confusing experience (and brought up associations to a head exploding). Hence, I needed to find a more positive approach where I would create an illustration with more positive connotations.
Strategic Design (Concept and target group)
I wish to convey that Moodle is to be associated with the accumulation of knowledge.
Research and work process
To create a concept related to an entire page seemed daunting, and I did not know where to begin. However, I simply started thinking about my experience with the page and the start of the study. I initially thought of something confusing and overwhelming, as this was my experience with the page. This led me to think of a head w/ bust surrounded by birds, often associated with being out of sorts (or drunk). However, I wanted to make a more positive connotation through removing the birds, but keeping the circular lines surrounding the head (signifying the motion of the birds). This would create a closer association to an atom, and the path of the electrons, further associated with knowledge. Thus, the concept evolved into “accumulation of knowledge”, which Moodle is a platform for. Further I added the elements in blue, that except for the tie are symbols that can be found on the website.
If an idea does not immediately present itself as it did in this case, I would venture the “almighty” google, searching for art or photography that could relate to the task at hand. I have for example used Pinterest to seek inspiration for previous paintings and drawings.
My solution is not necessarily original as logos for learning platforms tend to implement the human silhouette or shape, and elements associated with the accumulation of knowledge. Either this, or a more modern geometric logo or implementing a tree pertaining to the tree of knowledge of good and evil most likely.
Sketches – scanned idea development and digital sketches
I will simply add the pictures I have used as inspiration below:
I went with a simplistic style, with minimal amounts of detail to retain a Logo like feel.
I choose not to Implement any typography, although I did consider removing the mail and exclamation mark and such and replace it with MOODLE partly overlapped by the neck area of the silhouette. However, I thought that the design would become a bit unbalanced considering which character would be hidden or partly hidden. Examples of solutions including typography can be seen above
I went with red as moodle itself ha a red/orange Logo, and Noroff’s pages have red as a red thread (no pun intended) throughout the domain.
Composition, layout, grid
The design is composed of three elements, the silhouette, the circular lines surrounding the head, and the blue details such as tie, message box, exclamation mark, globe and letter. I created a bit of space between the yellow lines and the silhouette, for the sake of creating some air. Furthermore, I placed the blue elements apart from the tie, on top of the yellow lines, while making parts of them transparent so the yellow shines through. Although there is a chance it could get messy, I think it created cohesion.
Sources and references
Birds fly over head of a drunk man Vector. Retrieved from https://www.shutterstock.com/image-vector/birds-fly-over-head-drunk-man-763361434
Vector, businessman. Retrieved from https://www.shutterstock.com/image-vector/business-man-280732385