Lesson Task – Typography part 1

The task: Create a new word; one which has no dictionary definition and a meaning that only you know. Then choose two more from a list. Create three different compositions, showcasing your three words, one word per composition. In each composition, arrange each individual word to express its meaning, using only the colours black and white.

At first I thought about Yold where  I simply mixed the words and concepts of young and old, and this new word denoted the idea of appearing old and young at the same time, yet this word with this definition already exists so I tried to rearrange the letters of two other words to create “adolt” which is a mix between adolescent and adult.  So, to illustrate this, I decided to split the word in two design wise. Either with the typeface portraying the old (such as serif), and a vivid pattern illustrating the young. Or I could make a cracked texture combined with a sans serif typeface.

These were the initial sketches:

These were the results:

A thicker font would have been more ideal, so I could have taken more time searching for that perfect font. However, my main concern was how to fit texture into font, which I managed to do in the end. To make the edges of the letters more visible I added a black outline.

Then I chose two other words.

  1. Pizzaz

On this one I used an art deco font called fairwater art deco, as I wanted a Gatsby feel to the font. I also played a bit around with lines (the ones in the upper right corner are a bit heavy though. I also added the vertical lines in the stem of the P. It might have looked better if I added thicker lines inside the P, and toned down the thickness of the horizontal lines to the right.

  • Elevate

As you might guess the idea was that the word should have the illusion of going upwards and inwards like a staircase. I decreased with 20 pts at a time, so what we perceive to be the outline of the entire structure is a bit rounded. To avoid this I could have decreased the pts proportionally rather than 20 at a time.

Texture in the letters:  https://pixabay.com/photos/abstract-pattern-surface-texture-1867395/

Publisert av Alice Birkeland

Hi! I'm a Graphic Design student at Noroff, in addition to studying Japanese language and culture at UiO. Don't hesitate to contact me if you have any questions about my projects or if you share some of these fields of interest ~

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